eBook: Making WCM work for Marketing and IT Services
Today’s enterprises need a solution that helps ease and speed the creation, management and optimization of their content. Data and analytics deliver efficiency. Content, when effectively managed and optimized, delivers growth. This eBook is a refreshing look at some of the capabilities that these tools are now enabling, and how Marketers have achieved better results through web content management technologies.
Table of Contents:
Can a WCM Manage Your Brand Effectively?
How Much Does SEO and WCM Contribute to Your Traffic?
All Content is Local: Can Your WCM Keep up?
Show Me The Numbers: The Role of Analytics in WCM
The CRM-WCM Connection Gets Social
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