Online reputation management is quite an emerging industry. It has sprouted up to address a pesky issue that many individuals and organizations have faced at one point or another: unflattering information popping up near the top of online searches. Companies such as Baton Rouge's ReputationHawk employ a combined strategy of public relations and search engine optimization. Founder Chris Martin and his ReptutationHawk team "post a lot of content that is positive and truthful" in order to scrub their clients' reputations clean. Article [1]