Latest Commentary

Let's kick the word 'enterprise' to the curb

The word "enterprise," as in enterprise content management, is jargony and imprecise, and it's time we struck it from the lexicon.

Get ready for the 'Attention' economy

We have transformed from an interrupt model to the Attention age. That means you have to come up with creative ways to keep your customer's attention moving forward.

Customer Experience Management: Too complex, too expensive and too much to contemplate

CXM sounds great in theory, but doing it right requires a massive technological and cultural shift that most companies aren't likely prepared to make.

Feels like 1999 as HP follows Yahoo's lead, calls employees back to the office

Meg Whitman joined Marissa Mayer this week in calling her employees back to the office, but these moves fail to acknowledge the power of online collaboration tools.

Email is no longer the best answer to enterprise communication

Texting about company business on your personal phone probably isn't smart, but there are plenty of safe communication alternatives to email.

Content ROI is measured in more than pageviews

It's hard to measure the value of good content, but maybe we have to think about success in different ways than pure ROI.

Once upon a time ... A story is at the center of all great content

All great content comes down to telling a good story, so just do it. Give people what they want.

JD Salinger, Facebook and the future of the personal record

The upcoming movie about the life of JD Salinger was based on research culled from photos, personal papers and letters; items that will likely not exist for researchers in 100 years. What will we do then?

Kevin Spacey wants to let users control the content

Kevin Spacey had a lot to say about the entertainment industry in a speech last week and it shows that he understands what it takes to succeed in an Internet-enabled distribution landscape.

Content management has come a long way, but not nearly far enough

Today's content management systems are a marked improvement over website production tools of the 90s, but that's probably little consolation to today's users struggling to make their CMSes work.