It's hard to measure the value of good content, but maybe we have to think about success in different ways than pure ROI.
All great content comes down to telling a good story, so just do it. Give people what they want.
The upcoming movie about the life of JD Salinger was based on research culled from photos, personal papers and letters; items that will likely not exist for researchers in 100 years. What will we do then?
Kevin Spacey had a lot to say about the entertainment industry in a speech last week and it shows that he understands what it takes to succeed in an Internet-enabled distribution landscape.
Today's content management systems are a marked improvement over website production tools of the 90s, but that's probably little consolation to today's users struggling to make their CMSes work.
You think a CMS is supposed to make your life easier? Think again.
It's been a fast five years here at Fierce and I can't begin to anticipate the changes we will see in the industry as we move forward, but if it's anything like what we've experienced so far, it's going to be a wild ride
You would think software would be designed for a set of users, and how they do their work, but too often the people who will be using it are an after-thought.
At some point, many companies stopped looking for a system that had all the answers and went looking for specific tools that are simply good enough.
The RIAA has gotten extremely efficient at generating Google take-down notices, but to what end?