Latest Commentary

The big surprise is Jive is still independent

Jive has reportedly gone looking for a buyer and found nobody is really interested.

Netflix might have mastered content for an audience of one

Everyone should have the goal of publishing for an audience of one, but Netflix might have achieved that goal.

The mobile, customer experience connection

BARCELONA--As I met with various vendors last week at Mobile World Congress,  I saw a connection between mobile and customer experience management that I hadn't considered before.

It's a mobile world after all

Mobile has had a huge impact on content management, proving that it's a mobile world after all.

Content Management is more relevant than ever

Content management isn't dead--far from it. In fact, it's more relevant than ever.

Apple's next big thing could be content

Apple makes the vast majority of its money selling iPhones and iPads, but as profits get squeezed on hardware, it could be better served by concentrating on content instead.

Lies, damned lies and analytics

We have an amazing amount of data and number of tools to measure it in minute detail, but are we measuring what matters?

The ugliest side of personalization

There is surely a dark side to corporate data gathering and personalization and we saw it illustrated recently in the most clumsy way.

One more Content Management trend: Here comes Big Content

Big Data and Big Content aren't the same. Here's why.

The third wave of Content Management: Systems of mass personalization

Even while records managers try to catch up with the cloud and concepts like systems of engagement, along comes another type of content management, a third wave.