BARCELONA--As I met with various vendors last week at Mobile World Congress, I saw a connection between mobile and customer experience management that I hadn't considered before.
Mobile has had a huge impact on content management, proving that it's a mobile world after all.
Content management isn't dead--far from it. In fact, it's more relevant than ever.
Apple makes the vast majority of its money selling iPhones and iPads, but as profits get squeezed on hardware, it could be better served by concentrating on content instead.
We have an amazing amount of data and number of tools to measure it in minute detail, but are we measuring what matters?
There is surely a dark side to corporate data gathering and personalization and we saw it illustrated recently in the most clumsy way.
Big Data and Big Content aren't the same. Here's why.
Even while records managers try to catch up with the cloud and concepts like systems of engagement, along comes another type of content management, a third wave.
The name Web Content Management doesn't do these systems justice anymore, not in an age where the web is probably only part of the approach.
Research shows that Kindle owners spend far more at Amazon than non-owners, so maybe Amazon should give a Kindle to its best customers.