Content marketing and social media are a perfect match and one strategy drives the other. If you're not getting this yet, what are you waiting for?
I keep hearing people wondering how Obama's campaign web team could be so good and Healthcare.gov be so bad, but it's not a remotely fair comparison. Here's why.
Alfresco is a company that to this point--to a large extent--has flown under the radar, but with a new CEO and a new vision, they are looking to take it to the next level.
Sync and share apps have to be safe, secure and dead simple to use--and building a product that pleases end users and IT is no easy task.
The word "enterprise," as in enterprise content management, is jargony and imprecise, and it's time we struck it from the lexicon.
We have transformed from an interrupt model to the Attention age. That means you have to come up with creative ways to keep your customer's attention moving forward.
CXM sounds great in theory, but doing it right requires a massive technological and cultural shift that most companies aren't likely prepared to make.
Meg Whitman joined Marissa Mayer this week in calling her employees back to the office, but these moves fail to acknowledge the power of online collaboration tools.
Texting about company business on your personal phone probably isn't smart, but there are plenty of safe communication alternatives to email.
It's hard to measure the value of good content, but maybe we have to think about success in different ways than pure ROI.