Lisa Hoover McGreevy

Biography for Lisa Hoover McGreevy

Lisa Hoover McGreevy is a professional freelance journalist and blogger with more than 15 years experience covering enterprise products and services, brand marketing, and emerging technology. Lisa is based in Tampa, FL. Contact her at lmcgreevy@fiercemarkets.com and follow her on Twitter @LisaH.

Articles by Lisa Hoover McGreevy

Spotlight: State Department reprimands Caroline Kennedy for personal email use

A recent report from the State Department inspector general claims Kennedy used her personal email account to conduct official business. 

Finnish ECM firm M-Files sets sights on toppling its biggest competitors

A Finnish enterprise content management system provider has some tough talk for competitors as it plans an incursion into the U.K. ECM market.

Recommind adds instant messaging analytics to eDiscovery platform

Information intelligence firm Recommind adds instant messaging analytics to its cloud-based eDiscovery platform with the latest version release of its flagship product, Axcelerate 5.5.

Marketers need customer experience tools more than they think

Marketers may think customer experience tools are just a fad, but some say the only way to effect any real change in the minds and pocketbooks of customers is to admit that CX tools are an asset, not a hindrance, to meeting sales and marketing goals.

E-Spirit delivers FirstSpirit update to spur rapid 'digital transformation'

Content management solutions provider e-Spirit announced the release of the newest version of FirstSpirit Content Management System that aims to help companies achieve rapid "digital transformation" with a minimum time investment.

Study shows businesses expect cloud strategies to help increase revenue

A new report sponsored by Cisco claims a second wave of cloud adoption is on the horizon, led by businesses who expect cloud strategies to increase revenue over the next two years.

Report: Mobile document management apps rein in the public sector

Good Technology's Q2 Mobility Index Report is out, offering insight into how companies are implementing and using mobile technology across their organizations.

Spotlight: 'Customer-obsessed' is the new CXM goal

Customer experience management is so last year and plain old customer service is so last century.

VA office caught ignoring records management policies, shredding documents

A surprise inspection of the Los Angeles Veterans Affairs Regional Office revealed shoddy records management practices and at least eight instances of documents destined for the shredder that could have lead to the loss of benefits for some veterans.

Eliminating obstacles to successful government IT projects

Government IT programs have a history of being riddled with problems or hovering on the brink of spectacular fail. What's the underlying problem and, more important, can it be solved?