Lisa Hoover McGreevy

Biography for Lisa Hoover McGreevy

Lisa Hoover McGreevy is a professional freelance journalist and blogger with more than 15 years experience covering enterprise products and services, brand marketing, and emerging technology. Lisa is based in Tampa, FL. Contact her at lmcgreevy@fiercemarkets.com and follow her on Twitter @LisaH.

Articles by Lisa Hoover McGreevy

Can you justify the ROI on your DAM?

"Digital asset management (DAM) is right at the pointy end of the CEO and customer sword to prove its worth," said Elliot Sedegah, senior product marketing manager for the Adobe Experience...

Why do email policies of local governments seem so sketchy?

A new policy in St. Paul, MN allows city employees to "delete [email messages] as soon as their purpose is served" or within six months. Messages moved to trash or junk folders will evaporate in a mere two weeks. In a not-at-all-shocking turn of events, public watchdog groups are voicing their concern.

 

Customer experience management: Help or hype?

Customer experience management is as much a catchphrase today as "social media guru" was five years ago. Indeed, it's difficult to have a conversation at any level about customer engagement without mentioning CX somewhere along the way. Some industry insiders suggest that the intense focus by marketing on the customer experience is leading to a rift between marketing agencies and their clients.

Pentagon EHR project could be expensive flop

For some time now, the Pentagon has been planning to announce a new records system that, among other things, would integrate nicely with the VA's recent attempts to modernize its electronic health records system for better interoperability between agencies. At the eleventh hour, healthcare providers and politicians close to the project say it will be an expensive and inefficient flop.

ImageSite DMS gets a face-lift, new features, AutoCAD 2015 support

eQuorum Corporation announced the release of a new version of its document management system, ImageSite, that includes a slew of new features and an overhauled UI. ImageSite 9.1, written in HTML5 is supported by all platforms, no Java required, and is available to customers now.

Report: Hybrid cloud market could grow $84.67B by 2019

According to a new report by MarketsandMarkets, the hybrid cloud market is expected to grow $84.67 billion, largely fueled by increased adaptation in North America. Other parts of the world, however, like Latin America and the Middle East will be close behind.

Execs from Kentico and HIPPO debate pros and cons of open source CMS

Executives from open source CMS vendor HIPPO and proprietary CMS vendor Kentico squared off in a friendly debate about the pros and cons of open source versus commercial content management systems on a recent episode of the web-based show CMS Connected, hosted by commentator Butch Stearns.

Content management coming soon to a drone above you

ECM vendor Progressive Technology Federal Systems Inc. sure is on the cutting edge of content management tech. They've created a new CMS system that manages the huge amount of data collected by unmanned aerial systems -- more commonly known as drones.

Spotlight: Lessons learned from government document mismanagement scandals

Government document mismanagement stories make for great headlines, but also come with lessons to be learned once you get past some common misconceptions about how and why they happen. FCW's Adam...

Shredding ban lifted for Canadian government following policy review

Back in May of this year, the Canadian government was struggling with accusations it had improperly destroyed an unspecified number of public records following the election of new party leaders. As a result, document shredding was halted at all government agencies pending an investigation into the matter. Last week, public agencies were given the go-ahead to fire up the shredders once again.