Lisa Hoover McGreevy

Biography for Lisa Hoover McGreevy

Lisa Hoover McGreevy is a professional freelance journalist and blogger with more than 15 years experience covering enterprise products and services, brand marketing, and emerging technology. Lisa is based in Tampa, FL. Contact her at lmcgreevy@fiercemarkets.com and follow her on Twitter @LisaH.

Articles by Lisa Hoover McGreevy

Is app engagement the newest flavor of customer experience management?

Back in the day (so, about a year ago) mobile-ready was all the rage in customer experience management. Once it became clear just how much consumers like to bury their noses in their phones while shopping online or out in the real world, the rallying cry became "mobile first!" Don't get comfortable yet, marketing folks. The next new thing in customer experience just might be app engagement.

Spotlight: An update on Vox Media's new CMS

In case you've been wondering how Vox Media is faring with its new CMS, Chorus, this longform article in The Pennsylvania Gazette will bring you up to speed. Hint: so far, so good....

Positioning ECM as an information hub

Organizations employ a wide variety of systems and methods to capture and organize content, sync data, and manage the ever-growing information deluge facing today's businesses. They're all competing for top spot as the most valuable system but in the end there can only be one. Will it be ECM?

SkyKick rolls out new set of cloud deployment management tools

Cloud management software vendor SkyKick launched a new line of products this week to help IT partners manage customer cloud deployments in a single platform. Known as Cloud Management-as-a-Service, the new collection of tools aims to reduce the time sink of migrating, backing up and managing cloud applications for dozens or even hundreds of customers.

Making content analytics work for you

We reported recently that organizations are increasingly finding value in content analytics. Seventy-three percent of businesses polled by AIIM for a recent study said there's "real business insight to be gained" from assessing the business intelligence and analytics of digital content but figuring out how to free that data confounds many companies. Ben Rossi, group editor at Information Age, had some suggestions that may help.

MetLife embroiled in battle with feds over records release request

When the U.S. Financial Stability Oversight Council decided to tag MetLife insurance company as a threat to the stability of the broader marketplace – meaning the company is subject to greater oversight by the Federal Reserve – MetLife naturally disagreed.

How EHR implementation impacts revenue streams and patient care

A new study by Weill Cornell Medical College backs up previous reports that healthcare providers who adopt EHR early enjoy more financial gain than those who don't.

Reaction to UK email deletion policies remarkably similar to US

Few things make better headlines than the suggestion that a politician has done something shady.

Spotlight: US talks with China about the recent federal security breach

China has repeatedly denied any involvement with the recent security breach of a federal government server that resulted in the loss of millions of employee records. However, it's still a topic...

IT needs to get a firm grip on operational intelligence

Once upon a time, content management systems toiled quietly away in the background of companies everywhere.