Maybe Seth Godin is right about publishing

My first reaction when I saw that Seth Godin was forgoing a publisher to develop, market and publish his own books was this: That's fine for Seth Godin. He's a well-known, best-selling author. He has been talking about building tribes, groups of passionate followers for years. Now he's just eating his own dog food, as they say, but what about the rest of us, the unwashed masses without the audience of Seth Godin? Could it work for us too? You never know.

Godin believes he has the power of his audience and he doesn't need the publisher to do what he's capable of doing on his own. It's a tempting proposition. Cut out the middle man and take all of the profits, but is it that simple? Read more...

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